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The election and you!

Hello Apartment Industry Advocates! With the election a mere five weeks away, it seems appropriate to devote this edition of the Apartment Industry Mobilization Service (AIMS) communication to our role as advocates for the apartment industry in the upcoming election. There is no denying it – this year’s election has the capacity to impact every level of government. Not only will control of the White House and House and Senate be decided on Election Day, but 11 governors and numerous state legislatures, city councils and mayors’ races, 166 statewide initiatives in 35 states and a staggering number of local community questions will also be determined. Although media attention may be focused on the presidential election, virtually everything federal, state and local policymakers do, or don’t do, impacts your business and your bottom line. So, no matter which side of the political aisle you’re on, your participation and vote on all these ballot items are vita
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What is that strange box?

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Your property is up for lease again and you’re looking for a new way to market it. Have you thought about a QR code? If you look around you will see more and more companies using a white box with black symbols in their ads. This new fad is taking off with many in the multi-family housing industry. What is a QR code? The QR code is a two dimensional bar code that holds information. Using a smart phone with a downloaded scanning app you can open up links to video, maps, photos and more. The QR code is mystery waiting to be solved by those reading your ad. Imagine someone looking at your ad for an apartment and in the corner is your QR code. If the person looking at your ad is curious enough to pull out their smart phone and scan your code, they could then have access to a video tour of your rental, a coupon for $100 off their first months rent or anything else you can imagine. Once they click on the QR code your prospective renter is now invested in your advertisement. The odds incre
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Renting To Young Adults

I recently read an opinion from a person in the apartment industry that I found to be interesting. He states that he has seen an alarming trend of younger and younger debtors sent to collection by apartment communities. People 18 and 19 years old may legally sign a contract but most won't understand or remember it. If no co-signor or guarantor is on the lease many people of this age are not responsible enough to be given control of an asset valued in the tens of thousands of dollars. I agree on face value. However, if you have strong rental criteria in place the age of the applicant shouldn’t matter. When your tenant screening company conducts the background check they should be verifying income, rental history, credit, evictions and criminal records. Match this information up with your criteria and you increase your odds of getting a good renter regardless of age. Quality tenant screening and criteria decrease the chances of renting to individuals who can’t pay the rent. 
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