Monday, May 23, 2011

What is that strange box?

Your property is up for lease again and you’re looking for a new way to market it. Have you thought about a QR code? If you look around you will see more and more companies using a white box with black symbols in their ads. This new fad is taking off with many in the multi-family housing industry.

What is a QR code? The QR code is a two dimensional bar code that holds information. Using a smart phone with a downloaded scanning app you can open up links to video, maps, photos and more.

The QR code is mystery waiting to be solved by those reading your ad. Imagine someone looking at your ad for an apartment and in the corner is your QR code. If the person looking at your ad is curious enough to pull out their smart phone and scan your code, they could then have access to a video tour of your rental, a coupon for $100 off their first months rent or anything else you can imagine. Once they click on the QR code your prospective renter is now invested in your advertisement. The odds increase greatly of generating traffic to your rental.

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